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This article is part 1 of a series of articles intended to save you time and money on your SEO marketing. It is based on the author's own experiences in performing Search Engine Optimization (SEO) for his own websites. The directories mentioned in this article are free directories. Free directories are the only directories SEO marketers include in common SEO marketing packages. The author of this article has not reviewed any paid directories. Paid directories are excluded from the author's analysis and conclusions.

Directory submissions have long been a Search Engine Optimization (SEO) technique used to generate one-way backlinks to a website. Getting links to your website from other websites is mandatory if you want to rank in search results on major search engines. A backlink from another website is like a vote for your website from another website. SEO Marketers often promote directory submissions as part of an SEO website marketing package. Often Wholesale Air Jordan Shoes , SEO marketers make claims that submitting your website to thousands of directories will earn you high ranks in the search engines. There are many SEO marketers that charge high prices for their marketing packages. Directory submission is usually one part of the SEO service. It seems that SEO marketers like to constantly repeat and push the directory submission services because of the lustrous sound it has. Having your website submitted to 1000 directories does sound attractive. If you submit your website yourself to all these directories you will spend months on this task. The question is do directory submissions actually work the way SEO marketers claim? This article will explain the truth about directory submissions and help keep you from wasting your money and your time as you work through your websites' SEO. This article will also show you a free tool that SEO marketers use and don't want you to know about.

The truth is no one every uses these directories. Virtually everyone on the internet uses one of the major search engines and will almost never use these secondary types of directories. So how does submitting your website to 1000's of directories help it's ranking in the major search engines? The purpose for submitting to these directories is an attempt to get your website included within these directories thus creating one-way links back to your website. The claim from SEO marketers is that these backlinks show the major search engines that your website has been "voted" for by 1000's of other websites thus increasing your rank, or does it?

One thing that many SEO marketers don't mention is that the quantity of backlinks to your website means very little in its own and can actually hurt your website's ranking. For example you can have 10 Wholesale Nike Air Jordan , 20, or 50 backlinks from different directories and your traffic will increase a mere small amount if you have good luck. SEO marketers forget to mention that the QUALITY of each backlink is more important then the quantity of them. The directories that SEO marketers intend to submit your website to have little ranking themselves within the major search engines. As a result you will be granted a low quality backlink to your website if it is accepted in the directory. Most SEO marketers will not give you a list of directories they intend on submitting your website to. If they do Wholesale Air Jordan , they will give you a partial list of only the highest ranking ones. Checking the Google page rank will demonstrate that these directories will not have a page rank of more then 5 out of 10. Other directories will have a page rank then less 5 of 10 and most of them will have a Google page Rank of 0! Having backlinks in directories with low to no page-ranks is not a good idea. If you have a high quantity of backlinks in low ranking directories and you have NO backlinks within quality websites, the search engines may view your website as a spam website. This will create the possibility that the major search engines may not rank your website at all despite the number of backlinks you may have. The best way to understand how important the quality of the backlinks are Wholesale Nike Shoes , imagine your website being listed on every bathroom wall in filthy bars, truck stops Cheap Jordan 13 , and gas stations. Now imagine your website being listed on a bulletin board within the front lobby at a Wal-Mart store. Do you think your website would get high approvals if it is seen on every filthy bathroom wall? I would rather have my website listed at one Wal-Mart store instead of 50 filthy bathroom walls. Most of the 1000 directories mentioned by SEO marketers are seen as bathroom walls by major search engines. It is simply not worth spending your time or money submitting your website to all of them. Focusing on the "Wal-Mart" types of directories will be in the best interest in promoting your website. Later in