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Is advertising dead??I don?t think so Marketing Articles | April 24 Raul Jimenez Jersey , 2007

So perhaps, after all advertising isn?t dead, but the way we measure its true value is going to be radically different in the future.


Additionally many people in the industry think that the net effect of all the changes occurring is that "it will be all to easy to avoid advertising". But because TV is such a powerful medium, we will find ways to cut through, to persuade people that it?s worth seeing the commercials Raul Garcia Jersey , maybe even paying them to do so!



However it sure seems that way, at least in my life as a consumer. I rarely click on a Web page banner, I assiduously avoid ads in most consumer publications. I most certainly do other things during the TV commercial break.


Newspapers, magazines and television are also facing the assault from technology.


The gist of all this is simple, persuasive and unavoidable. Interactivity Nikola Kalinic Jersey , the hallmark of computing technology, fundamentally calls into question the viability of a model based on being able to force people to watch, listen, and read, advertising.


The real problem I think is that our entire system for valuing advertising is completely wrong. In almost every major medium the basic measurement for value is the cost per thousand as measured by an acceptable accounting company.


Maybe that is because it is virtually impossible to generate any interest for payment by results Nicolas Gaitan Jersey , because there is no clear way to make such measurements i.e. establishing any sales increase is as a result, exclusively, of advertising.


The supposedly reliable benchmarks of "Old Media" were actually just mutually agreed upon illusions. No one really expected that by paying ￡35 for each thousand viewersreaders that it would actually get all those people to readview its ad.